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MARKETING POTENTIAL/VISITOR PROFILE
 
With the largest wave of urbanization in history in the last decade, more than half of the world’s population is living in cities. This is projected to grow further with a major growth concentrated in Africa and Asia. The percentage of India’s population living in cities has doubled to 28% from 14% at the time of independence. The challenges for “Making Cities Work “ are also growing at an equal pace, requiring substantial investments for development of planned, livable, safe , healthy , sustainable and smart cities.

Many initiatives are being undertaken by the Central, State and Local/City Governments for addressing the urban challenge, including the Swatch Bharat Mission(SBM) Jawaharlal Nehru National Urban Renewal Mission (JNNURM) of the Government of India, which aims at creating economically productive, efficient, equitable, inclusive, sustainable and responsive clean cities. The massive funding from the Central and State Governments amounting to Rs 1000 billion (US$20 Billion) over the period of 2005-2012 in JNNURM Rs.6300 bilion(USD 95 bilion)or in SBM(2015-2019) is contributing substantially to create improved urban infrastructure and housing. Other programmes like the BSUP, IHSDP, and UIDSSMT are also bringing in reforms, investments and technologies.
IconSWM provides a platform to take stock of the progress, to assess the possibilities and problems, and to map future strategies and solutions
 
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